I've been designing digital experiences for over 15 years. My personal mission statement is "to help people do great things by removing technological obstacles". Every moment spent struggling with technology is a moment not spent doing what you were put on Earth to do. My mission is to eliminate these barriers between you and your destiny.
The name "Five Planes" comes from a concept introduced by Jesse James Garret in his landmark book, "The Elements of User Experience", which has served as the foundation for my design process for over a decade.
I created this site to document the evolution of a foolproof, reliable approach to UX design – one which is repeatable, results-oriented, and free of any wasted effort or navel gazing that doesn't ultimately lead to better products.
Organizations I've worked with